Search Engine Optimizatin or SEO. Get your Site listed in Search Engines


Listing your site Quickly In Search Engines

These ways include submitting the URL, using keywords, using links, and using blogs to get listed quick.

Tip #1: Submit your URL manually to search engines

Search engines like Google, Altavista and Yahoo all have options for you to manually submit your site. Before submitting, however, it is important to make sure of the following:

1. All pages on your site are complete. Search engine spiders won’t touch incomplete sites.

2. Your site is not full of spam and/or excessive use of keywords. Yet again, spiders won’t touch spam sites, which means your site will be skipped over if it contains lots of spam.

When you submit the site, make sure to submit it only once to each search engine. Submitting multiple times to the same search engine will get you no where. In fact, they might keep your site from ever having a chance at being listed on the search engine.

Tip #2: Use keywords to get spiders to come to your site

Search engine spiders absolutely love sites with good, well-placed and well-used keywords and key phrases. In other newsletters, we have covered the correct use of keywords and key phrases, so you might already be familiar with it. If not, we’ll briefly touch on it right now.

Keywords are words that are used frequently on a site that search engines look for. The key to correct usage of keywords is to make them fit naturally throughout a piece of content and not look like spam. Before writing your content for your site, take a second to decide what the content is about. Then make a list of keywords or key phrases that seem to fit with the topic at hand. Next, write the content and try to sprinkle in the keywords or key phrases throughout the content in a natural, non-distracting way. When you are done writing the content, you should count the number of keywords or key phrases. Then divide that by the total number of words in content. If the number you get is between 1-3%, you’re good to go. If it’s below 1%, try to naturally add in keywords or key phrases. If it’s above 5%, try to take out keywords or key phrases. Aim for the perfect balance of between 1 and 3%.

Tip #3: Use links

Having another site link to you will make spiders that visit the first site come to your site as a result of the link. Many owners of sites related to yours are happy to post a link to your site on their links page. Some might require what is called “reciprocal linking”. This basically means that if they place a link to your site on their page, they want you to return the favor by posting a link to their page on your site. Doing so helps both sites better gain the attention of search engine spiders and helps them both to get listed quickly.
Tip #4:Validate your site in w3

After designing and developing your site, validate it through w3 validator.
Use title attribute in all html tags, specially in anchor (a) tag. Insert alternate text for images.

Tip #5: Install a blog on your site

Blogs are extremely popular and quickly listed by search engines. Places like Google are known to index(or list a site/blog) far faster than they list regular web sites. Blogs are listed by search engines like Google within days of being created, whereas it can take weeks and months for search engines to notice a site.
Installing a blog on your site is really easy. All you have to do is install a program such as WordPress on your web site and then use that to make blog postings. If you run a sports site, for instance, you could try making twice a week posts on the blog about sports news. Doing so will help your site as a whole get noticed quicker by search engines.
If you apply just one of the tips above to your web site, you will get listed quicker than expected.

Creating a blog on your web site is quicker than ever before. Do it today and watch how quickly and effortlessly your site gets listed on search engines!

Overview on Search Engine Optimization

Search engine optimization is the process of improving and placing your website in the top of the search engines like Google, Yahoo and MSN. It increases the accessibility of your website and improves the amount of clients who see and visit it. It’s a great way to assist in your business growth.

Search engine optimization improves your website position in the search engines on the basis of identification by keywords and phrases that people use to search services and products. Some people clicks on the paid ads on the top or side when use a search engine but a rational user will always use the organic search to find a particular product or company.

Search engine placement can do wonders for your website. A better search engine ranking means better enquiries, better leads and in return better business. In just a short time it will be amazing for you to see the increased traffic. Thus is a way of placing your website in the top of all popular search engines.

Way of search engine optimization consists of web promotion activities. Describe the keywords that best describes your business, services and products. Always pick the right keywords that describe your product and are used by maximum people to search your product. Test the keywords of your page defined by you by searching it on various search engines and do the necessary modifications if necessary according to your requirement and competition. Also make your website content rich in keywords. Only keyword rich content is searched by search engines. This creates good ranking of your website in the search engines. Use the keywords and phrases in title and Meta tags of your web pages also. Submit your website to major search engine and directories. This will make your website familiar to search engines and your website will be easily searchable for a relevant keyword.

There are two types of search engine optimization on page and off page.

On page optimization includes that include main keyword in your title and description and keyword tags on your website. Do not stuff your keyword tag with any other keywords. Use keywords phrases naturally in the content of the webpage at least once in the first paragraph and last paragraph. Bold and italicize your keyword at least once in the heading tags. On page techniques are important for natural and organic search results. Thus on page techniques are used on the webpage itself to let the search engines know the purpose and keywords of the website.

Off page techniques include directory submissions, article submissions, link exchange, blogs, forums etc. This helps in increasing your quality back links and thus more inbounds links for your website. Search engines gives preference to websites which has more back links. This increases the possibility of websites ranking high in search engines.

Thus search engine optimization is a way to improve your website and get the most out of it. Its aim is customizing your website with the goal of improving ranking in the top of search engines on the basis of certain keywords. The people searching for a particular business can find you easily when you customize your website in order to put it on the top and front.

Page Lengths (Does it Really Matter??)

It’s a dilemma that many web site owners face. They don’t want to have too little words, but they don’t want to have too many words, either. It’s a delicate balance that every web site owner has to know in order to have a site that is search engine optimized and visitor friendly.

What is a good length for pages?

Ideally, each page should have at least 700 words, but no more than 1500 words. Anything less than 700 words and search engine spiders might just skip over your site entirely; anything more than 1500 and spiders won’t take the time to search through the content for keywords.

When I write the content, what should I strive to do?

You should strive to write content that is entertaining and easy to read. Don’t drone on and on just to meet the 700 word requirement. Find things to talk about that are relevant to your site and come up with ways to say them in a concise manner. Remember that search engine bots aren’t the only thing to come to your site—people are also coming to your site and they will want to read content that makes them want to visit again. Aim to please them first, then the search engine bots.

How do I please search engine bots?

Pleasing search engine bots is as simple as having 700+ words of content and some keywords sprinkled into your content. Keywords are words that the search engine bots immediately spot and use to figure out how to rank your site. In a document of 700 words, you’ll want to have at least 7 keywords, but preferably around 21, throughout your content. When using keywords, make sure to sprinkle them naturally throughout the document so that you do not distract your reader from what the content is about.

Why should I have pages with content between 700 and 1500 words?

The reasons for this are simple. Having pages with content of 700-1500 words will please visitors and search engine spiders. Pleasing both will help your site attract more traffic and become successful.

Visitors who come to your site want to see useful content. If your content is short, chances are, it’s not very useful to visitors. Good content is content that is worthwhile to read and tells the visitor something they don’t already know. It must be packed with information and details. Few can accomplish this in less than 700 words, which is why it is often necessary to use that many words.
However, it is also important not to be too wordy with your content. People want to be able to quickly get the content they need. They don’t want to read through hundreds of words of fluff in order to get what they came for. So be concise and try to make sure your content doesn’t go over 1500 words.

Spiders who come to your site want to have a good amount of content to “chew” on. That is, they want to have enough content to report back to the search engine database. Less than 700 words really isn’t enough content for a spider to bring back to a search engine database, so spiders tend to ignore pages with under 700 words.

Spiders, much like human visitors, also don’t like pages with excessive amounts of words. Pages with 1500 words are usually a big turnoff to spiders, and even if a spider does visit the page, chances are they won’t report the contents of the page back to the search engine database for which they work. That is why you must strive to be concise not just for human visitors, but for the robot(spider) visitors as well.

If you are able to limit your pages to between 700 and 1500 words, you will do well with human visitors and search engine spiders. That’s the goal of every web site owner and should be your goal as well.

Writing content between 700-1500 words is easy as long as you come up with good content to write about and try to be as concise as possible. It’s just that easy!

Keyword matching (Exact Match Versus Broad Match )

When you go online to search for some kind of information, you might have realized that there are two ways of doing things. Some sites require that you type in exactly what you are looking for and they will bring back results for you, and on the other hand, there are sites that bring back results that are not only exactly what you typed in but also those that are a more general match to your search term. In technical terms these two ways of finding search results are called ‘exact match’ and ‘broad match’. Both these have disadvantages and advantages based on what the searcher is looking for and what the website owner is intending to provide.

Keyword matching a very important part of search engine marketing and marketers who want their ads appearing on a search engine when a user is looking them up rely greatly on the powers of keyword matching. Some marketers prefer that their ads show up on the search engine only when a searcher types in a specific search terms. But, at the same time, there are other marketers who want their ads to match a boarder set of terms. Marketers should be aware that each search engine treats keyword matching differently so that is something they should keep in mind when they are choosing the search engine to advertise with. What you end up doing with your keyword matching will depend greatly on the kind of search engine you are advertising on.

The good thing about exact match is that the quality of relevancy between the results and the search term is much higher. Suppose a searcher is looking up soccer shoes to buy online, with exact match, those marketers who are actually selling soccer shoes online would show up. Other ads to do with, for example, soccer clubs or soccer related video games will not show up because the search has been limited to an exact match. You can see that an exact match brings back much leaner search results because it is much more specific in what it is looking for. Even though the number of times that your ad appears might not be as high with an exact match, the highlight of exact matching has to do with targeting. Because it is so targeted and specific, it runs more of a chance to get quality clicks and marketers are more than interested when it comes to good click-through rates.

That been said, however, exact matching is not a trouble free arrangement. There are times when you might have set up your keywords for an exact match but you end up getting results that do not seem very exact at all. That is more a glitch in the system than anything else and something that will be overcome, perhaps, only with time. That is not to say, though, that exact matches do not work for marketers; on the contrary, it can bring back some pleasing results. But one of the risks with exact matches is that you might miss a few searchers who might not type in precisely what you have named the keywords to be. So in such a case, they might have been interested in what you are offering but they were not able to find you because they did not type in the exact search phrase.

The decision about which kind of search match you want to adopt depends on what you are expecting to get out of your PPC campaign. In addition to that, you need to look at what the search engine you want to advertise with is capable of. Study how their board match and exact match features work and base your decisions on what you find there.

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